The 3PL Cash Flow Crunch: Why It’s Broken and How Rocket Fuel and Perseuss Are Fixing It

"No one would eat at a restaurant and tell the chef they will pay in 30 days. But that is what 3PLs face every day." Robbie Reid, RocketFuel Parcel Recharge

June 18 Webinar: Tackling the 3PL Cash Flow Crisis

On June 18, Perseuss partnered with RocketFuel Parcel Recharge for an exclusive live webinar: “How 3PLs Can Optimize Costs in 2025.” The session brought together three powerhouse voices from the logistics and fulfillment industry:

• Carter Lowe, Chief Operating Officer at RocketFuel Recharge

• Robert Reid, VP of Sales at RocketFuel Recharge

• Tomas David Ye, Founder of Perseuss

Together, they explored the real-world challenges 3PLs are facing in 2025, from skyrocketing parcel costs to worsening payment delays, and more importantly, how to take back control of cash flow, improve profit margins, and grow confidently.

The Problem: 3PLs Are Being Forced to Act Like Banks

Many third‑party logistics providers operate in a dangerous financial gap:

• Carriers demand payment upfront.

• Brands pay on Net‑30, Net‑45 or even later.

• The 3PL becomes a zero‑interest lender, fronting capital for labour, postage and operations while waiting to get paid.

This broken model crushes cash flow and stifles growth. Some providers even turn away new business because they cannot afford the float. The Solution: Rocket Fuel’s Fintech for Fulfilment

Born from a real 3PL crisis, RocketFuel reverses the model by introducing:

1. Metered billing brands preload a digital wallet and pay as shipments leave the dock.

2. Prepay or flexible terms – net terms are still possible, but funds are secured in advance and released automatically.

3. Integrated claims and reconciliation tools – disputes, refunds and carrier errors are captured and resolved automatically.

4. Real‑time dashboards – both brands and 3PLs see costs and activity without waiting for the WMS billing cycle.
   

"Even keeping the same terms but enforcing timely collection through Rocket Fuel is a huge win for 3PLs." Tomas David Ye, Perseuss

Hidden Drain: Parcel Billing Errors Cost Millions

FedEx, USPS and others often overcharge through dimensional adjustments, fuel surcharges and other fees. Before Rocket Fuel:

• Adjustments often went uncaught or unbilled.

• Some 3PLs lost $100,000 to $300,000 or more each year .

RocketFuel flags discrepancies, recalculates mark‑ups and reconciles charges in real time.

Monetizing Beyond Shipping

Rocket Fuel helps 3PLs unlock revenue that already belongs to them:

• Automated charge‑backs

• Mark‑up rules by carrier, warehouse or customer

• Claim and dispute resolution portals

• Coming soon: a full billing engine with landed cost analysis for brands

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"Every feature we build answers one question: does this help 3PLs make money?" Carter Lowe, Rocket Fuel

Simple and Transparent Pricing of RocketFuel Parcel Recharge

• $500 per month platform fee

• $0.02 per shipment that passes through the meter

• Month‑to‑month subscription, no long‑term commitment

  
  

Most users see an immediate return on investment by collecting revenue that previously slipped through the cracks.

Looking Ahead

As carriers tighten payment terms and brands stretch theirs, tools such as Rocket Fuel and Perseuss are becoming essential rather than optional.

RocketFuel Parcel Recharge is building the first true fintech platform for fulfillment. Perseuss continues to redefine cartonisation as a plug‑and‑play optimization layer on any WMS.

Together they give warehouses the tools to survive and grow.

Interested in seeing RocketFuel Parcel Recharge in action?

Visit RocketFuel Recharge Website : https://parcelrecharge.com/ Book a call with Robert Interested in seeing Perseuss in action?

Visit Perseuss Website :https://www.getperseuss.com/ Book a Call with Tomas How Perseuss Works – Explained by Andrew Haner, COO of Medusa Distribution (One of Our Customers)